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Top Kawaii treats this Easter

Wow,  I cannot believe it’s already April 2021, and Easter. I just adore Easter, a lovely time for celebration, meeting family and hopefully taking a much earned break.. 

Each Easter I like to focus on some cool Kawaii items which I think you may like from the kawaii store.  I have put together a countdown of my favourite 5 Kawaii Easter themed items which are all affordable and super cute.  Enjoy…

No. 1Gudetama Plush Egg for Easter

No. 2 Pusheen plush with dinosaur egg keychain

No. 3 Gudetama Squishy Egg

No. 4 Gudetama Spongy Egg Keyring

No. 5 Gudetama Egg Stickers

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The cutest Kawaii Shop for Christmas gifts this coming holiday

Kawaii Christmas Shopping on Kawaii Unicorn – Kawaii Shop

Christmas 2020 is fast approaching and soon we will be looking forward to buying gifts for our loved ones and friends. If like me,  you, your family and friends also love cute items then I would certainly recommend taking some time out to browse Kawaii Unicorn – Kawaii Shop. Because we sell super cute gifts. And everything we sell will bring a huge smile to those special folks in your life over the Christmas holidays.

Kawaii Unicorn sells Kawaii items which are very popular in Japan because Japan is the home of Kawaii. And we take special care and attention to import and sell the cutest goods, and nearly all our items are imported direct from Japan from the big Kawaii brands which include Sanrio , San-X and AMUSE.

In our Kawaii Shop you will find the most popular cute characters including Hello Kitty, Rilakkuma, My Melody, Gudetama, Pusheen and Iiwkan.

Kawaii Unicorn sells super cute key rings, the most adorable plush and must have stationery from Japan. We also sell purses, erasers, charms and squishies.

If like me you are thinking of looking for cute and rare Christmas gifts then please take some time to browse – Kawaii Shop.  Buy some cute items and introduce your loved ones to the cutest characters not normally available for purchase outside Japan.

Happy Shopping on our cute Kawaii Shop

Yours.. Kawaii Unicorn.

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Kawaii Shopping Guide – Kawaii Brands

Do you love plushies, cute keyrings,  purses and adorable stationery? If yes, then you will love these Kawaii brands.  All the following brands from Japan take cute to a new level :


AMUSE Japan AlpacasAMUSE  make products for the UFO Arcade Catcher market in Japan. And if you are wondering what a UFO Arcade Catcher is? It’s those tempting machines in Arcades where you try to pick up a prize using a remote controlled claw. But unlike the contents of these machines in Europe and the USA  their products are super cute and also rare outside Japan.

Our favourite AMUSE must-have items are the cuddly Alpacas called ‘Alpacasso’ but they also offer unique plush characters including ‘Hamsters’ , ‘Pups’, ‘Cats’ and many others. So if you are looking for something a little different.  Then super cute animal plushies, plush keyrings and plush charms from AMUSE are for you. I guarantee you will love them. Japanese UFO catcher products are lovely high quality. And plushies from AMUSE have some of the softest fur of all the brands.

Kawaii Unicorn sells genuine AMUSE products that have been sourced direct from Asian stockists.

View the Kawaii Unicorn AMUSE range


Started in 1960 Japan, Sanrio is a hugely influential Kawaii brand.  Sanrio brought us Hello Kitty in 1970 and this character alone has done more to spread Kawaii Japanese culture than anything else.  Hello Kitty has been with us so long she’s also retro, popular across the generations and an ideal way to cheer someone up – you can’t help smiling at Sanrio characters.

Sanrio Hello Kitty

Sanrio sells and licenses products branded with over 400 cute characters.  Sanrio specialises in creating plush, accessories and stationery. And the most popular Sanrio characters are:

Kawaii Unicorn sells authentic Sanrio merchandise


Started in 1923 Japan, San-X sell super cute character merchandise including Plushies, Accessories and Stationery. San-X has created hugely popular characters including:


With product names that are steeped in Japanese culture, getting your hands on items from this brand will give you access to a leader in kawaii merchandise.

Kawaii Unicorn sells adorable San-X characters


Iwako started fifty years ago in Japan. Their erasers are fun, practical and are guaranteed to bring a smile to your face. Play, collect or use them, Iwako erasers can be pulled apart and rebuilt like 3D puzzles, but function like real erasers. These can make school work, office tasks and of course, home administration just that bit more fun. There is a such large range you’ll never collect them all!

Iwako creates every eraser imaginable from hamburgers to dinosaurs and they’re all really cute.

Kawaii Unicorn sells authentic IWAKO erasers

More to explore

There are absolutely thousands of Kawaii brands. Have fun exploring them and I hope you find some time to browse

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I love Kawaii. Most people do without realising it.

The Disney experience

Kawaii the Japanese word for “cute” or “adorable”. Everyone loves cute things don’t they?

I first stumbled upon the term Kawaii in the summer of 2016 and was instantly fascinated. I was inspired how it has become engrained in Japanese culture and how fast it spread throughout the world. My first experience of  Kawaii wasn’t by  strolling the streets of downtown Tokyo. I discovered Kawaii in an exhibition hall in Epcot Disney USA.

As I walked around that exhibition seeking a haven from the hot Florida sun, I learnt how important Kawaii as a cultural movement is to Japanese society. The Japanese love cute things, many aspects of their culture including entertainment, clothing, food, toys and even road signs demonstrate this.  From cute electric toasters to road sign cones made to look like a fluffy rabbits.  The Japanese Prime Minister dressed as Super Mario at the Rio Olympic Games or teenagers dressed up as their favorite Anime characters. In Japanese culture everything has the potential to become cute.

The exhibition included many Anime and Kawaii characters. Some I knew about such as Pokémon and Hello Kitty but many others were new to me.  Rilakkuma, Iiwaken, Totoro, My Melody, Pom Pom Purin and so many more. These characters were everywhere, on clothing, stationery and accessories but also everyday objects we would normally not associate with the word “cute”.

I left the exhibition inspired to learn more and actually buy some of this merchandise from Japan.

Creating a Kawaii Store

When I landed back in the UK I got straight to work  and got myself a Kawaii haul. I bought Rilakkuma, Korilakkuma and Hello Kitty goodies. I loved my purchases so much I thought, hey, I should help spread Kawaii culture in the UK and actually start an online store. So my journey began.

First a store needs a name, it needs to sell not only very cute items but also rare items which are not readily available outside Japan.  Unicorns are cute, we all love Unicorns and so I named my shop Kawaii Unicorn. Next, it was so important to sell only authentic goods from big Kawaii brands such as San-X, Sanrio and AMUSE. I absolutely will not sell fakes. They have to be perfectly cute.

I researched what types of items to sell.  Plush, accessories and stationery. All must meet the right cute standard. And so, I started to build my online store to begin the Kawaii Unicorn shopping experience.


My shop is relatively new and I look forward to sourcing super cute and hard to find stuff! Please be part of my story and visit my shop.

Thank you…